Cara Gustafson
Communications Strategist
Cara’s deep experience in political communications helps her carefully craft each client’s unique strategy and create coverage that advances their goals.
Cara has spent over 10 years working in Texas politics, navigating the often-complex relationship between policy and the press. She has extensive experience crafting impactful messaging strategies and providing a strong, clear voice to members of the media while also being mindful of each outlet’s core audiences. Cara has fostered relationships with local, statewide, and national media outlets to secure reliable press coverage for any client and any story.
Cara began her career at the Capitol in 2013 as a “Laney Scholar” at the Pete Laney Center for Public Service and went on to serve as the Communications Director for Representative Garnet Coleman in the 2017 and 2019 Legislative Sessions. During her time with Representative Coleman, she coordinated press conferences, briefings, and public events, including impactful screenings and panel discussions to drive community engagement and raise awareness of critical issues.
Cara is an Austin native who graduated from Texas State University with her Bachelor of Arts in Communication Studies. She was a recipient of the Jack Martin Political Endowment in Political Communication and a member of Lambda Pi Eta, the official honor society for the National Communication Association. Cara spends her free time serving on the Board of Preservation Austin, catching live music, and watching The Real Housewives on Bravo.
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